Press

• A template article August 2026

  Placeholder copy. Delete this file and write your own.

• Dear Spotify, about muscle memory LinkedIn · May 2025

  Moving Your Library and putting Create last is the kind of thoroughly tested change that still breaks the habit you had.

• Designer-founded products retain better LinkedIn · April 2025

  Early in my career the argument was that design is not a value. The retention numbers now say otherwise.

• What product designers become in 2025 and 2026 LinkedIn · March 2025

  Past the era of the purely visual designer: they will build what they design.

• Nine years of the design community Luma · March 2025

  Nine years since a few of us started sharing real work with no roadmap. Thousands now.

• How to turn any idea into a product, with Lovable Four Loop Pod · March 2025

  A talk at the FLP AI meetup on taking an idea to a working product with Lovable, and where the judgement still has to come from you.

• 12 AI tools that make getting things done easier Marketer · February 2025

  The tools I actually reach for, and what each one earns its place doing.

• Honestly, the year’s most important design event Forbes Georgia · September 2024

  Forbes Georgia on the festival, what it is for and who it is for.

• Honestly, on Business Morning BM.ge · 2024

  On Business Morning about Honestly, the design festival I organise.

• The challenges and self-development of a product designer Design Institute · July 2024

  An interview about advocacy being the real challenge early in a product career, working an idea from its value proposition through fifty sketch versions before anything ships, and why discipline outranks tooling.

• How to become a digital product designer Fennec Tech Studio · May 2021

  What the job actually involves, and the route into it.

• A Georgian team in NASA’s hackathon final Marketer · November 2020

  Orbital Sky, our entry in the NASA Space Apps Challenge, reaching the global final.

• A directory of digital creators, so nobody has to ask for a recommendation Marketer · October 2020

  On putting Georgia’s designers and developers in one place people can search.

• The processes of digital product design ForYou · December 2018

  The talk that started the design system advocacy, on how product design actually runs.

• Teaching a room to talk to AI Ad Black Sea

  A workshop with Bruce Lee, Gua Tabidze and Irakli Zurabishvili.

• Why AI, why now Comm School

  A panel at Spotlight.ge with Joni Kvezereli and Gua Tabidze, chaired by Nina Karchkhadze.